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I have always been fascinated by storytelling through design. Changeability and flexibility was my go-to approach when in creator mode. Annoyed by inanimate furniture off the rack, I wanted to create a piece of furniture telling stories in multiple ways whilst bringing resources into a cycle.

ifelt is designed as an individual and analogue storage of memories. The idea is to create a brand of products growing over a lifetime whilst having an impact on how people think and consume fashion and natural resources.